Cars are no longer just a mode of transportation, they have transformed into advanced computers on wheels. The auto industry is being impacted by the digital transformation, resulting in the growth of the connected car, providing new opportunities for both manufacturers and consumers. Connectivity in vehicles is not a new concept, however, it has progressed to offer a range of features such as satellite-view maps with live traffic updates, in-car streaming, internet browsing, and more. As technology continues to evolve, customer expectations for connectivity in their vehicles are also increasing, moving from a luxury to a necessity.
The implementation of fully autonomous vehicles will not occur overnight. According to a survey, more than 70% of decision-makers believe that widespread adoption of autonomous vehicles will not happen until after 2030. However, as autonomous vehicles begin to enter the market, the demand for connected cars that offer entertainment options will increase as people seek ways to fill the time they would normally spend driving.
Automakers may respond by incorporating connectivity to enhance the passenger experience, such as using augmented reality on heads-up displays to provide an immersive and educational experience. We are working with many in the automative industry to re-shape the industry and drive the future of transportation with technology.